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Labrenta's Covid Challenge

Labrenta's Covid Challenge

It happens that a situation, as the one recently caused by Covid-19, can stimulate imaginations and ideas. It is how Gianni and Amerigo wanted to get their team engaged, with the awareness that from a difficult situation new opportunities can rise.

Form a brainstorming, the idea to create something new, with the aim to meet needs originated by the recent emergency, thus the launch of the real challenge, in the name of the creativity: the Covid Challenge.
A call to reflect about this emergency time and an invitation to propose new ideas to overcome it. The involvement is been very high, lots of projects have been submitted an even combined by real material projects and prototypes. Then it follows an award ceremony, as all the challenges want.
The ideas have been presented, classified according to three criteria (feasibility, imagination, inspiration), examined and voted by an internal jury.
A forth prize was also given for the best presentation idea and its realization with a prototype. The management call them proud for this challenge: the great participation and commitment shown, underline the strength and passion of the whole Labrenta team.