It happens that a situation, as the one recently caused by Covid-19, can stimulate imaginations and ideas. It is how Gianni and Amerigo wanted their team engaged, with the awareness that from a difficult situation new opportunities can rise. From a brainstorming the idea to create something new, with the aim to meet needs originated from the recent emergency, thus the launch of the real challenge, in the name of the creativity: the Covid Challenge. A call to refelct about this emergency time and an invitation to propose new ideas to overcome it. The involvement is been very high, lots of projectshave been submitted and evem combinedby real material projects and prototypes. Then it follows an award ceremony, as all the challenges want.