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Labrenta's Covid Challenge

Labrenta's Covid Challenge

It happens that a situation, as the one recently caused by Covid-19, can stimulate imaginations and ideas. It is how Gianni and Amerigo wanted their team engaged, with the awareness that from a difficult situation new opportunities can rise. From a brainstorming the idea to create something new, with the aim to meet needs originated from the recent emergency, thus the launch of the real challenge, in the name of the creativity: the Covid Challenge. A call to refelct about this emergency time and an invitation to propose new ideas to overcome it. The involvement is been very high, lots of projectshave been submitted and evem combinedby real material projects and prototypes. Then it follows an award ceremony, as all the challenges want.

The ideas have been presented, classified according to the three criteria (feasibility, imagination, inspiration), examined and voted by an internal jury.
A fourth prize was also givenfor the best presentation idea and its realization with a prototype. The Management call them proud for this challenge: the great participation and commitment shown, underline the strength and passion of the whole Labrenta team.